Restaurant signs are ubiquitous across New York City, but who’s behind all the iconic lettering? What does it take to design and install something that’s often a customer’s first impression of a business?
Meet the artists behind Noble Signs, a Brooklyn-based design studio that specializes in custom hand-painted and neon signs for restaurants all over New York, from mom-and-pop shops to some of the buzziest new joints. Noble Signs is also preserving and rescuing classic signage from shuttering businesses amid a rapidly changing city.
What makes a good sign? In our latest documentary, we dive into the world of restaurant signmaking, an integral part of the visual language of New York City.
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