“What remains truly essential and enduring is fun and hospitality.”
— Jeffrey Morgenthaler
Author of The Bar Book. The bartender behind Clyde Common, Pépé le Moko and Pacific Standard. Creator of the Bevnap app.
This is the pilot episode of The Bar Codex interviews — conversations with the people who shape the profession rather than simply work in it.
Original English audio. Subtitles in English and Russian — the CC button.
Russian version with voiceover: https://youtu.be/ZSxUAiMADSE
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BARCODEX
A working reference for people behind the bar: brands, cocktails, bars, masters of the trade, terminology, a library and a cost calculator for your menu. Almost everything Jeffrey mentions in this episode is gathered there in one place.
https://thebarcodex.ru
JEFFREY MORGENTHALER
https://jeffreymorgenthaler.com
https://bevnap.app
https://instagram.com/jeffmorgen
THE BAR CODEX
https://thebarcodex.ru
https://t.me/TheBarCodex
https://instagram.com/thebarcodex_ru
https://instagram.com/selfdef_kzn
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CHAPTERS
0:00 Intro
1:40 From physics to the bar
3:18 Guests as mentors
5:00 What never changes behind the bar
6:16 Changing generations, changing tastes
9:01 From guest to business partner
10:15 Friendship across the bar
11:09 Barrel-aged cocktails
13:20 Current trends in American bars
14:30 Amaretto Sour and a recipe’s reputation
16:17 Recipe authorship and credit
17:50 Espresso Martini and trend fatigue
19:08 The bar scene in Russia and the CIS
21:30 The new generation of bartenders
22:41 Competition and the role of visibility
25:00 Types of bars
26:15 High volume and the pressure of a shift
27:09 Classics in a craft bar
28:50 Pre-batching and prep
29:32 Least favorite drinks
31:40 The bartender’s taste and the guest’s request
34:26 Pacific Standard and hotel bars
35:16 Bar lightning round
38:17 Bevnap and technology behind the bar
40:01 AI behind the bar
42:01 Outro
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